Brad Petersen has over 25 years of experience in business development and digital innovation. Brad most recently worked as the Executive Vice President of Global Business Development at MatchCraft. Prior to that, they held the position of Senior Vice President of Global Business Development at MatchCraft for 14 years.
Before joining MatchCraft, Brad was the VP of Business Development at Locallaunch, an RH Donnelley company, from 2006 to 2008. Brad also worked at RH Donnelley as the Senior Director of Digital Innovation from 2005 to 2006, where they researched and developed new digital advertising products.
Earlier in their career, Brad was the Business Development Manager at Trader Publishing Company, responsible for the vertical portal Roomsaver.com. Brad also served as the National Sales Manager at Trader Publishing, where they played a key role in launching startups such as AutoTrader.com, Careerweb.com, and Employmentguide.com.
Brad Petersen completed their Bachelor of Fine Arts (BFA) degree in Fine and Studio Arts at Wright State University, where they studied from 1984 to 1988. Additionally, they pursued studies in the same field at the University of Dayton from 1984 to 1986. Prior to that, in 1980 and 1981, they attended St Andrews in Bloemfontein, although no degree or field of study information is available for that period.
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