MatchCraft
Madison Ruos is an experienced Digital Advertising Analyst at MatchCraft, specializing in SEM and Paid Social, and plays a vital role in client management and performance optimization. Prior experience includes serving as a Client Engagement Manager for SaaS clients, where Madison excelled in onboarding and training, and as an Organic Search Lead at Asher McCormick, focusing on SEO-driven content creation. Additionally, Madison held the position of Head of Marketing at First Union Lending, overseeing comprehensive marketing strategies and team leadership, and previously managed social media expansion as a Marketing Manager. Madison began a career in social media marketing as a specialist at Red Hills Group, promoting independent films and musicians. Madison holds a Bachelor's degree in Communication and Media Studies from Florida State University.
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MatchCraft
MatchCraft is a global provider of paid search, display, and social media technology. MatchCraft's adVantage platform enables sales organizations and agencies to manage digital media campaigns both profitably and at scale. MatchCraft’s mission is to be the best in the world at providing scalable, local marketing solutions. The company’s sophisticated, battle-tested technology platform and global expertise provides a full suite of solutions for online directories, print publishers, newspapers, and digital agencies. Founded in 1998, MatchCraft has been a pioneer in local search marketing for over 20 years and remains focused exclusively on delivering solutions through reseller channels. More than 6,000 sales representatives and local marketing consultants are actively selling our products through our channel partners. Representing advertisers across 44 countries and in 23 languages, MatchCraft truly embodies global reach. MatchCraft’s dedicated and experienced Client Engagement team coupled with our proprietary bidding technology ensure maximum ROI for both our partners and their advertisers. MatchCraft's adVantage technology offers a unique ability to quickly react to market changes in real-time resulting in lower media cost and optimal conversions. Using advanced algorithms and industry best-practices, MatchCraft is able to balance each client’s specific needs resulting in maximum return.