Malu Sánchez

Malu Sánchez is a seasoned digital advertising analyst currently employed at MatchCraft since September 2021, where responsibilities include campaign optimization, platform expertise, and advanced Google Ads management. Previous experience includes roles as a digital marketing assistant at DANSI, contributing to social media and e-commerce strategies, and as a marketing specialist at Grupo Huerto del Cura, managing social and corporate events alongside executing email marketing campaigns. Early career highlights include content creation assistance at Casanova Agency and account leadership at Auriga Cool Marketing, where Malu developed and managed street marketing campaigns for notable automotive brands. Malu holds an MBA in Events Planning from Universidad Camilo José Cela, alongside certifications in Google Ads and Google Analytics from UDEMY, and a Bachelor of Arts in Advertising and Public Relations from the University of Alicante.