Material Innovation Initiative
Alexandra is the Founder and Principal at Playbook For Innovation, a consultancy practice that works with organisations to deliver winning futures for the brand and its consumers. Alexandra is a proven innovation and R&D leader with 12+ years’ experience across global brands including Lululemon, Canada Goose, Adidas, and Blackberry. With a degree in Materials Engineering, Alexandra has a unique ability to blend technical and business acumen to help tangibly bring new value-generating ideas and technologies to reality. Alexandra also has extensive expertise in building world-class innovation teams, spaces, strategies and processes tailored to serve an organizations’ goals for the future.
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Material Innovation Initiative
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Material Innovation Initiative is a nonprofit that accelerates the availability of high-quality, high-performance, animal-free, and environmentally preferred materials.