Anastasia Alessandra

Anastasia Alessandra is currently the Director of Demand Generation at Material Security. Prior to that, they were with CrowdStrike as a Growth Marketing Strategist from July 2020 to July 2021. There, they helped build eCommerce for CrowdStrike, ran content strategy for eCommerce, and launched an in-app messaging platform to improve UX and Trial Conversions. Anastasia also led strategy and execution for third party review sites for the voice of customer initiative and lead generation (G2, TrustRadius, Capterra, IT Central Station). Additionally, they managed other new growth channels such as a sponsored newsletter program with Hustle and Morning Brew.

Before joining CrowdStrike, Anastasia was with Digital Shadows from December 2015 to June 2020 as their Senior Content Marketing & Digital Strategy Manager. There they were responsible for managing all digital marketing and content strategy efforts including website optimization and maintenance, content scheduling and production, organic and paid social, paid search, SEO, online advertising, Drift chatbot, and more. Anastasia focused on website strategy and increased website traffic (+780% in monthly visitors), engagement and conversion of users (+790% in monthly web form fills), and practiced product-led growth tactics. Additionally, they ran the content strategy and team to drive site traffic, generate demand, and build brand awareness.

Anastasia has also been involved in other projects such as being the Project Manager for all Design/Branding projects and managing Black Hat 2017 show in its entirety

Anastasia Alessandra has a Bachelor's degree in Marketing from Santa Clara University Leavey School of Business. Anastasia also has a degree from the Reforge Growth Series and the International Institute in Madrid, Spain. Anastasia is currently a student at Palos Verdes High School.

Anastasia Alessandra reports to Ryan Noon, Co-Founder & CEO. Some of their coworkers include Abhishek Agrawal - Co-Founder & CTO, Lexy Marchbank - Director, Field Marketing, and Jay Keswani - Business Operations Lead.