Nicole Cheng is an experienced professional in brand strategy and qualitative insights, currently serving as Associate Director of Qualitative Insights at Material since October 2025. Previously, Nicole worked at Ogilvy as a Brand Strategist from February 2023 to November 2025, focusing on major clients such as The Coca-Cola Company and IKEA. Prior roles include Brand Strategist at VIRTUE Worldwide and Junior Communications Strategist at Essence, where Nicole contributed to successful marketing strategies for renowned brands like Google and Coca-Cola. Notable achievements include winning the 2019 Griffin Farley's Beautiful Minds competition and serving as Executive Vice President of the American Marketing Association. Nicole holds a Bachelor's degree in Marketing Management from Baruch College.
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