Praveen Sharma

Praveen Sharma is an experienced marketing science and analytics professional with a robust career spanning nearly two decades. Currently serving as Vice President of Marketing Science, Data & Analytics at Material since October 2017, Praveen consults with clients and internal teams to execute quantitative research and lead complex analyses to uncover valuable data insights. Previously, Praveen held the position of Vice President at the Marketing Science Center of TNS United States, where notable contributions included integrating marketing effectiveness modeling for a Fortune 50 financial sector client, resulting in significant business growth. With a strong educational foundation that includes a Master's degree in Marketing Research from the University of Georgia and a PGDM from the Indian Institute of Management Ahmedabad, Praveen has consistently demonstrated expertise in advanced analytics, machine learning, and revenue optimization across various sectors.