Sierra von Oy

Sierra von Oy is currently a Senior Consultant at Material, leveraging extensive experience in market research. Previously, they served as Research Director at Lieberman Research Worldwide from 2010 to 2021, managing all stages of the research process and leading teams to drive business impact. Sierra began their career as a Student Adviser at Wake Forest University after earning a BA in Anthropology and Psychology from the same institution. They also studied ethnography, archaeology, religion, and modern Greek at DIKEMES - College Year in Athens.