Anu Mahal

Anu Mahal has a diverse work experience spanning over several industries and roles.

In 2001, they co-founded Basic Instinct LLC and served as the CEO until 2008. Anu then founded Platinum Organics in 2007 and held the position of CEO and Designer until 2013.

From 2011 to 2014, Anu worked as a Partner in Media and Entertainment at IndusAge Global Capital Managers LLC. During this time, they negotiated partnership and licensing agreements and connected the company to launch a digital world premiere of a Bollywood movie.

In 2014, Anu founded Bollywood Yourself, a media and entertainment startup focused on producing a touring exhibition celebrating "100 Years of Bollywood." Anu managed a team of four and secured licensing rights for popular Bollywood scripts and songs with major Indian companies.

Anu joined Development Alternatives in 2008 as a Goodwill Ambassador. In this role, they promoted the organization's cause, negotiated alliances and projects, and fundraised for the nonprofit.

From 2018 to the present, Anu worked as a Digital Content Consultant and handled business development and public relations at Stanford Ventures LLC. Anu led public relations and business development activities for WomenNOW and negotiated advertising sponsorships. Additionally, they analyzed market trend data, negotiated licensing deals, and connected companies to explore opportunities.

Anu'smost recent role is at Materiall, where they hold the position of Chief Designer and VP Partnerships since 2021. No specific end date is provided for this role.

Overall, Anu Mahal has a strong background in media, business development, and strategic alliances, with expertise in the entertainment industry, particularly Bollywood.

Anu Mahal has completed graduate courses in Marketing and Management at San Jose State University. Prior to that, Anu Mahal obtained a Bachelor of Arts degree in English Literature from Lady Shri Ram College For Women.