Edward Hopkinson

Edward Hopkinson is an accomplished professional with extensive experience in product lifecycle marketing and business model strategy. Currently serving as Product Lifecycle Marketing Manager at MathWorks since July 2020, Edward has significantly enhanced the Business Model Review Process and oversees the stage-gate process for new software products. Previously, Edward spent two decades at Bose Corporation in various strategic roles, including Business Model Strategy Lead and Chief of Staff to the Consumer Electronics V-P, focusing on transformative business opportunities and the enhancement of marketing communication processes. Edward's career began at BMW, where strategies for new vehicle programs were developed. Edward holds an MBA from the University of Massachusetts Amherst and has earned additional certificates in strategic excellence and operational excellence from Columbia Business School and MIT Sloan Executive Education.