David Soto Gutiérrez

David Soto Gutiérrez is an experienced professional in marketing and customer relationship management, currently serving as Lifecycle Manager LATAM at Tiendanube since December 2024. Prior to this role, David held various positions at Stori from May 2021 to December 2024, including Lifecycle & CRM Manager and Sr. CRM Specialist. David also served as CEO of Plusoft México from January 2012 to December 2024 and contributed to Universidad La Salle México in multiple marketing and digital roles from February 2014 to May 2021. Educated at Instituto Politécnico Nacional with a degree in International Business, David has supplemented their expertise with training from Reforge.