Joanna Pineda

Joanna is the CEO and Chief Troublemaker at Matrix Group. She founded the company in 1999. Under her leadership, Matrix Group has grown into one of the top web design and development agencies in the Washington, DC area with more than 40 employees — all who bring exceptional talent and expertise to the table.

It’s also through Joanna’s vision that the company developed a web-based Association Management Software (AMS) product, MatrixMaxx, which is used by many associations nationally.

Her leadership has not gone unrecognized. In 2009, she was honored by SmartCEO Magazine, as one of its “Top 100 Business Leaders,” and by Washingtonian Magazine as one of the top “100 Leaders in the DC Tech World,” or, as she phrased it, a leading “techie.” In 2004, The Washington Business Journal named her one of the area’s most influential businesswomen.

She’s also been featured in the Washington Post, Associations Now, Wall Street Journal and Forbes Magazine, as well as on Executive Leadership Radio.