Matrix Solutions
Brenda Hetrick is a seasoned sales and marketing leader with over 20 years of experience in advertising, operations, and technology. Currently serving as President and Chief Revenue Officer at Matrix Solutions since July 2010, Brenda specializes in driving revenue for emerging digital platforms and integrated advertising solutions, with a focus on mobile, video (digital/linear broadcast and cable/OTT/CTV), and programmatic advertising. Previous roles include Web Business Strategy Lead at Highmark and Director of Corporate Marketing at eBillingHub, along with marketing positions at LogicLibrary Inc, University of Pittsburgh, Carnegie Mellon University Innovation Transfer Center, and National City Bank of Pennsylvania. Brenda holds a Bachelor of Arts in Economics and Political Science and an MBA in Business Administration from the University of Pittsburgh, complemented by Executive Education at Harvard Business School in 2018.
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Matrix Solutions
Matrix Solutions offers a leading web-based media-specific platform that enables intelligent business decisions for managing your sales teams, their opportunities and accounts across TV, Radio and electronic advertising businesses. The Matrix platform transforms chaotic data into actionable sales information and provides deep media sales workflow to gives you the exact information needed for prospecting, managing, evaluating and closing business. Over 500 media customers use Matrix Solutions’ CRM, data normalization and analysis, and reporting functions as their platform of choice for their sales people and managers to get a 360 degree view of their opportunities and accounts. Matrix has launched a new Media Ad Sales Summit Candid Conversation series, inviting people to attend a free monthly webinar 35-40 minutes, where industry hot topics are discussed in a candid conversation format.