Adriana Velasco

Adriana Velasco is an accomplished marketing professional with extensive experience in brand management, particularly within the Barbie brand at Mattel, Inc. since 2014. As Director of US Marketing, Adriana has successfully repositioned the Barbie Signature business, leading to significant annual growth and developing comprehensive marketing strategies across various platforms. Prior roles include Senior Manager and Global Brand Manager, where Adriana achieved notable milestones such as the successful launch of new Barbie body types, earning recognition from TIME Magazine in 2016. Prior experience at Sony Pictures Entertainment involved launching channels and securing distribution partnerships, while early roles at the Drake Institute focused on client services and team management. Adriana holds an MBA from Pepperdine Graziadio Business School and dual bachelor's degrees in Business Administration and Psychology from the University of California, Riverside.