Alexandra Houck

Alexandra Houck is a seasoned creative professional with extensive experience in video production and creative development, currently serving as the Sr. Creative Development Lead for the Barbie + Dolls Portfolio at Mattel, Inc. since March 2019. With a proven track record of producing digital content for Barbie's YouTube channel and overseeing initiatives for multiple international brands, Alexandra excels in identifying trends, developing innovative formats, and collaborating with diverse teams to optimize channel performance. Prior roles include Creative Producer at Ammo Creative, managing advertising campaigns for Mattel and Disney, Production Manager at Toy Box Entertainment, and Video Commissioner at Warner Bros. Records, showcasing expertise in project management, creative strategy, and production oversight across various media sectors. Alexandra holds a Bachelor of Arts in Broadcast Journalism and Political Science from the University of Southern California.