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Allen Fu

Sales Director China at Mattel

Allen Fu is an experienced sales professional with a strong background in omni-channel sales management, currently serving as Sales Director China at Mattel, Inc. since February 2023 and Hasbro since February 2020. Previous roles include Director of Sales at ALDI China and National Modern Trade & E Commerce Director at Perfetti Van Melle. Allen also held significant positions at GlaxoSmithKline in FMCG, Hershey's managing key national accounts, Gallo Worldwide overseeing sales responsibilities, and Mars in various sales and marketing roles throughout multiple regions in China. Allen Fu holds a bachelor's degree in Business Management from Dalian University of Technology.

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Shanghai, China

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Mattel

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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.


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5,001-10,000

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