Allison Smith

Allison Smith is a seasoned professional with extensive experience in analytics and marketing within the entertainment sector. From May 2017 to June 2020, Allison served as the Associate Analytics Director at Cadent, working with major clients including Lionsgate, Sony, STX, and FOX. Prior roles include an MBA Consultant in Corporate Strategy at Electronic Arts in March 2021, and Senior Analyst at MODI Media from April 2015 to April 2017, focusing on Home Entertainment Distribution for notable brands like NBCUniversal and Paramount. Allison also held an MBA Internship at Mattel, Inc. in Entertainment Partnerships and previously worked as a Creative Coordinator at Speakr from October 2012 to November 2014. Academically, Allison earned a Bachelor of Arts in Communication and Media Studies from UCLA, graduating Magna Cum Laude, followed by an MBA with a concentration in Business Analytics from the University of Michigan - Stephen M. Ross School of Business in 2022.