Angela Liu

Angela Liu serves as the Senior Digital Marketing Lead for American Girl at Mattel, Inc., focusing on innovative social and influencer strategies to uphold the brand's legacy and engagement in contemporary social trends. Previously, Liu was the Head of Social Media at ModCloth, enhancing brand marketing plans across various channels, and has held editorial and marketing roles at Beach House Group, Yoobi, and The Kitchen Collaborative, where emphasis was placed on content development and SEO optimization. Early career experiences include event marketing leadership at PUSH Agency and account executive roles at AMAZINGCOSMETICS, reflecting a strong foundation in marketing and customer engagement. Liu holds a Bachelor’s Degree in Business, Management, Marketing, and Related Support Services from California State University, Northridge.