Annalisa Batista-Ferreira

Annalisa Batista-Ferreira has over a decade of experience in global brand marketing, currently serving as Sr. Director of Global Brand Marketing for Building Sets and Sr. Director of Barbie Global Brand Marketing at Mattel, Inc. since June 2014. Prior to their tenure at Mattel, Annalisa held the position of Brand Manager for Kids & Collector Brands at Mega Brands from October 2008 to June 2014 and worked as a Coordinator in Device Marketing at Fido Solutions from 2006 to 2008. Annalisa's educational background includes a Graduate Certificate in Public Relations, Advertising, and Applied Communication from McGill University, a Bachelor of Commerce in Marketing from Concordia University, and a D.E.C in Creative Arts, Communications, and Cinema from Dawson College.