Mattel
Annalisa Batista-Ferreira has over a decade of experience in global brand marketing, currently serving as Sr. Director of Global Brand Marketing for Building Sets and Sr. Director of Barbie Global Brand Marketing at Mattel, Inc. since June 2014. Prior to their tenure at Mattel, Annalisa held the position of Brand Manager for Kids & Collector Brands at Mega Brands from October 2008 to June 2014 and worked as a Coordinator in Device Marketing at Fido Solutions from 2006 to 2008. Annalisa's educational background includes a Graduate Certificate in Public Relations, Advertising, and Applied Communication from McGill University, a Bachelor of Commerce in Marketing from Concordia University, and a D.E.C in Creative Arts, Communications, and Cinema from Dawson College.
Previous companies
This person is not in any teams
This person is not in any offices
Mattel
77 followers
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.