Ben Ferrage

Sr. Manager, Barbie US Marketing

Ben Ferrage is an accomplished marketing professional with extensive experience in digital marketing and ecommerce across various industries, including automotive and consumer products. Currently serving as Sr. Manager of Barbie US Marketing and Sr. Manager of Omnichannel Retail Marketing at Mattel, Inc. since June 2017, Ben has excelled in strategizing Amazon and Walmart US marketing initiatives. Prior to Mattel, significant roles included Associate Manager for digital marketing and ecommerce in Germany, Austria, and Switzerland at Kia Motors Europe, where responsibilities spanned 31 European markets and encompassed digital strategy, content marketing, and SEO. Ben's background also includes positions at Kia Motors France, Publicis Groupe, Zilok.com, WebTalent, and AcDiCom, showcasing expertise in project management, digital strategy, and customer engagement. Ben holds a Master's degree in Marketing Management and a Master in International Marketing and Business Development from SKEMA Business School.

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