Brittnee Richards

Brittnee Richards is a seasoned marketing professional with extensive experience in brand management and integrated marketing strategies across prominent companies. Currently serving as a Global Brand Marketing Manager at Mattel, Inc. since July 2021, Brittnee leads marketing strategies for the American Girl brand, focusing on various platforms including YouTube, gaming, music, and live events. Prior experience includes a tenure at Spin Master as a Global Brand Manager, where Brittnee successfully developed and launched global product lines, notably leading the 2020 relaunch of Hatchimals which restored brand growth and profitability. Other roles include Associate Manager of Retail Marketing at Murad, where Brittnee executed effective strategies for Sephora, and positions at Jakks Pacific, contributing to significant sales increases in Disney licensed products. Brittnee holds a Master of Science in Consumer Psychology from the University of Southern California and a Bachelor of Arts in Psychology from UC Santa Barbara.