Mattel
Nadia Effendi possesses extensive experience in brand marketing and retail management, with a focus on iconic brands. At Mattel, Inc., Nadia served as Sr. Manager of Global Brand Marketing for both Barbie in the Fashion & Beauty and Fantasy & Customized categories from January 2021 to January 2024. Prior to that, Nadia worked at The Walt Disney Company from January 2014 to January 2021 in various managerial roles within Disney Consumer Products, including Integrated Retail and Licensing, along with experience as an Allocation & Supply Chain Analyst. Earlier roles include Merchandise Planner Business Analyst at Target and Assistant Account Executive at Falls Agency. Nadia began a freelance career as a Strategist, Creative Director, and Experiential Marketer before obtaining a Bachelor of Arts in Public Relations & Electronic Publishing from Saint Mary's University of Minnesota.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.