Nadia Effendi

Nadia Effendi possesses extensive experience in brand marketing and retail management, with a focus on iconic brands. At Mattel, Inc., Nadia served as Sr. Manager of Global Brand Marketing for both Barbie in the Fashion & Beauty and Fantasy & Customized categories from January 2021 to January 2024. Prior to that, Nadia worked at The Walt Disney Company from January 2014 to January 2021 in various managerial roles within Disney Consumer Products, including Integrated Retail and Licensing, along with experience as an Allocation & Supply Chain Analyst. Earlier roles include Merchandise Planner Business Analyst at Target and Assistant Account Executive at Falls Agency. Nadia began a freelance career as a Strategist, Creative Director, and Experiential Marketer before obtaining a Bachelor of Arts in Public Relations & Electronic Publishing from Saint Mary's University of Minnesota.