Cam Walbridge

Cam Walbridge is an experienced marketing professional currently serving as Associate Manager of Integrated Marketing with a focus on Content Strategy at Mattel, Inc. since November 2021. Prior to this role, Cam held positions including Senior Content Strategist in Integrated Marketing at Mattel and Account Manager for Brand Partnerships at Moonbug Entertainment, collaborating with clients such as Orajel and MGA Entertainment. Cam's background includes a significant tenure as Video Strategist at Fullscreen, where contributions led to a 93% year-over-year increase in organic views for Mattel, particularly enhancing the YouTube strategy for Hot Wheels. Earlier experiences include internships in audience development and digital marketing, with an academic background in Business Administration, specializing in Marketing, from Loyola Marymount University.