Erica Lenard

Erica Lenard is an award-winning marketing leader with over 20 years of experience in developing and executing multi-platform franchise and brand-marketing campaigns for major corporations. Currently serving as the Director of Integrated Marketing Communications for Vehicles & Fisher-Price at Mattel, Inc., Erica has also held roles as a Digital Engagement Consultant and Global Brand Marketing Consultant for Barbie. Prior experience includes consulting for OOD Holdings, Inc. on marketing strategies for a blockchain-based marketplace, founding EJL Consulting LLC, and working as a Marketing Consultant for Rebel Girls and CAMP. Notable positions at The Walt Disney Company include Director of Corporate Franchise Management for the Princess and Frozen brands, and Director of Sales Development and Trade Marketing for Disney Interactive. Erica holds a BA in Communication Arts from the University of Wisconsin-Madison and has studied at institutions including Richmond American University London.