Mattel
Evelyn Icarro is a seasoned marketing professional with extensive experience in the gaming industry. Currently serving as a Senior Marketing Manager at Mattel, Inc. since May 2023, Icarro previously held the position of Senior Global Brand Manager at Warner Bros. Interactive Entertainment from February 2012 to April 2023, where notable accomplishments included developing the marketing strategy for the highly successful LEGO videogame, Star Wars: The Skywalker Saga. Icarro's career also includes roles at Disney Interactive Studios and Walt Disney Internet Group, where marketing campaigns for key properties were expertly managed. A graduate of UCLA with a B.A. in Communication Studies and an MBA in Brand Management from UCLA Anderson School of Management, Icarro's work has earned multiple awards, showcasing a commitment to innovative marketing strategies and brand excellence.
Mattel
78 followers
Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.