Giancarlo Melloni

Giancarlo Melloni has extensive experience in brand marketing, particularly within the toy industry at Mattel, Inc., where employment has spanned from October 2004 to the present. Melloni has served in various senior roles, including Global Brand Marketing Sr. Director overseeing Vehicles and as Global Brand Marketing Director for Universal Brands Action Figures, leading marketing strategies for prominent franchises such as Jurassic World and Minions. Previous positions at Mattel also included roles focused on Barbie brand management and products in the Boys category for the LATAM market. Prior to Mattel, Melloni worked as Chief Engineer at Vehizero, specializing in the design and construction of hybrid vehicles. Educational credentials include a Master's degree in Business Administration from IPADE Business School and a Bachelor's degree in Mechanical Engineering from Universidad Iberoamericana, Ciudad de México.