Mattel
Giancarlo Melloni has extensive experience in brand marketing, particularly within the toy industry at Mattel, Inc., where employment has spanned from October 2004 to the present. Melloni has served in various senior roles, including Global Brand Marketing Sr. Director overseeing Vehicles and as Global Brand Marketing Director for Universal Brands Action Figures, leading marketing strategies for prominent franchises such as Jurassic World and Minions. Previous positions at Mattel also included roles focused on Barbie brand management and products in the Boys category for the LATAM market. Prior to Mattel, Melloni worked as Chief Engineer at Vehizero, specializing in the design and construction of hybrid vehicles. Educational credentials include a Master's degree in Business Administration from IPADE Business School and a Bachelor's degree in Mechanical Engineering from Universidad Iberoamericana, Ciudad de México.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.