Jendayi Smith

Jendayi Smith is a skilled Graphic Design Manager at Mattel, Inc. since April 2014, overseeing the Graphic Design Team for the Dolls Portfolio, including prominent brands such as Barbie and Disney Princess. Prior roles include Lead Graphic Designer and Senior Graphic Designer, where Jendayi managed design projects, conducted market research, and led creative initiatives across various brands. With earlier experience as a designer at Wiesner Products Inc. and Accessory Network Group, as well as internships in apparel design, Jendayi possesses a robust background in fashion and design, backed by a Bachelor of Arts in Fashion from Howard University and an Associate of Applied Science in Fashion Design from the Fashion Institute of Technology.