Julee Shapiro

Julee Shapiro is an experienced professional specializing in copywriting and team management within the toy industry. Currently serving as Senior Manager of Copywriting at Mattel, Inc. since November 2004, Julee oversees a team of 22, including packaging and ecommerce writers, and manages product-based copy for various iconic brands such as Barbie, Hot Wheels, and Polly Pocket. Previous roles at Mattel include Manager of Copywriting and Content Writer/Producer, where responsibilities ranged from managing teams to writing and producing content for digital projects. Julee began a career in copywriting at Revlon, focusing on brand and product naming. Julee holds a Bachelor of Arts degree in English from UCLA.