Krista Berger

Krista Berger is a seasoned marketing executive with extensive experience in brand management and strategic marketing within the toy industry. Currently serving as the Senior Vice President of Barbie and Global Head of Dolls at Mattel, Inc., Krista oversees the global brand strategy and a significant portfolio generating over $2 billion annually. Previous roles include Vice President of Marketing, Content, Analytics & Sales at American Girl and Vice President of Barbie Global Marketing & Brand Partnerships at Mattel, where Krista achieved record-breaking performance and industry-leading rankings for the Barbie brand. Krista's career at Mattel spans over a decade, marked by key leadership roles in marketing and brand development. Krista holds an MBA in Marketing and Strategy from Drucker School of Management and a Bachelor of Science in Marketing from California Polytechnic State University.