Mattel
Lucy Griffin has extensive experience at Mattel, Inc. since October 2013, serving in various roles such as Associate Manager for Global Franchise Product Development and Supervisor of Brand Assurance. Responsibilities include brand partnership marketing communications, project management for creative initiatives, and brand guardianship within the EMEA region. Lucy's background also encompasses product development from concept to production and effective marketing strategy execution. Prior experience includes project management of licensed product development and marketing communications for over 120 licensees in multiple categories. Educational qualifications include a BA in Management with Marketing from The University of Exeter and experience as an Assistant Tutor at Explore Learning.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.