Mattel
Marine Ecault is a seasoned Brand Manager at Mattel, Inc. since October 2014, overseeing diverse toy portfolios including Dolls (Monster High, Polly Pocket, Enchantimals) and licensed brands (Universal, Warner), as well as managing Hot Wheels and Disney franchises. Responsibilities include local marketing implementation, product forecasts, marketing plan development, and performance analysis through NPD panels, alongside coordinating promotional events and managing brand assets. Previous experiences span roles in trade marketing at LEGO Group, operational marketing at IBM, and commercial assistance at various organizations, complemented by a strong educational background in management and marketing from Grenoble Ecole de Management and HEC Montréal.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.