Mattel
Mondona Williams is an accomplished marketing professional with extensive experience in brand management and marketing strategy across various industries. Currently serving as the Head of NA Marketing for American Girl at Mattel, Inc., Mondona oversees comprehensive campaign planning, omni-channel marketing, and e-commerce initiatives. Prior roles include Director of Global Brand Marketing at WildBrain, where brand development for pre-school brands was managed, and Director of Global Marketing at The Estée Lauder Companies Inc., focusing on integrated marketing for Smashbox Cosmetics. With a track record that includes senior positions at Halo Top Creamery, Mattel, Paramount Pictures, Konami Digital Entertainment, and NBCUniversal Media, Mondona has demonstrated expertise in driving brand growth and executing successful marketing strategies. Mondona holds a Bachelor of Science in Business Administration and Marketing from California State University, Northridge.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.