Russell Barnes

Russell Barnes currently serves as an Associate Marketing Manager for Global Commercial Marketing at Mattel, Inc., starting July 2023. In this role, Russell manages the global commercialization of product portfolios and nurtures relationships with licensors, focusing on increasing sell-in and optimizing go-to-market strategies. Prior experience at Mattel includes a role as an MBA Program Intern in Omnichannel Retail Marketing, where Russell collaborated with sales and marketing teams to enhance product visibility at Walmart. Earlier career experience includes positions as Associate Consultant and Assistant Consultant at The Improve Group. Russell holds an MBA from Carnegie Mellon University, where studies emphasized Marketing, Strategy, Business Technologies, and Organizational Behavior, and a B.A. in Journalism from the University of Minnesota.