Samantha Butterfield

Samantha Butterfield currently serves as a Marketing Associate in Creator & Celebrity Partnerships at Mattel, Inc., where responsibilities include executing global marketing strategies for significant brand initiatives and managing extensive digital talent partnerships. Previous experience includes roles such as Marketing Coordinator at The Sociable Society, where Samantha developed and managed influencer campaigns for various clients, and Influencer Manager at Davis Elen Advertising, where campaign strategies were created for prominent brands. Earlier career positions featured responsibilities in influencer partnerships and social media marketing at CASETiFY and Zone & Co, with a foundational internship at Vibedration, Inc. Samantha holds a Bachelor's Degree in Communications Studies from Loyola Marymount University and has attended various educational institutions, including St. Mark's School and The American School in Japan.