Samantha Crump

Samantha Crump is an accomplished professional with extensive experience in creative operations and product management. Currently serving at Mattel, Inc. since October 2021, roles include Senior Associate PM in Creative Operations and Omnichannel Creative Operations Associate PM, contributing significantly to global consumer products. Prior experience at Mattel includes a role as NAD Consumer Products Creative Ops Senior Associate PM. Samantha also worked as a Project Manager for Licensing Partnerships at Endemol Shine North America and as an Independent Consultant for Kyth and Kyn, where market research and customer satisfaction monitoring were key responsibilities. Earlier career highlights include a Senior Brand Specialist position at Gibson Overseas, managing the development of numerous high-profile products, and a Digital Marketing Internship with the City of Fullerton. Samantha holds a degree in Communications with a focus on Advertising from California State University, Fullerton.