Shelby Kraushaar Powell

Shelby Kraushaar Powell is an experienced marketing professional currently serving as Vice President of Global Brand Marketing for Mattel, Inc. since January 2017. In this role, Shelby is responsible for the product and marketing strategy for licensed and IP doll brands such as Monster High and Polly Pocket. Previous positions at Mattel include Senior Director and Director roles focused on Barbie, managing partnerships, product strategy, and expansive marketing initiatives. Prior to rejoining Mattel, Shelby worked as a Marketing Executive at Creative Artists Agency, driving brand innovation through pop culture. Shelby’s earlier career includes roles at 1st Century Bank and an internship in the Fashion Office at Robinson's May|Meier & Frank. Educational credentials include an MBA with a marketing emphasis from UCLA and a B.S. in Economics from the University of California, Berkeley.