Tasha Hall

Tasha Hall is a seasoned marketing and strategic planning professional currently serving as Manager of Global Franchise Marketing for Barbie & Dolls at Mattel, Inc. since August 2022. In this role, Tasha has conducted benchmarking analyses and partnered on competitive dives to enhance toy sales strategies, analyzed new revenue streams like podcasting, and contributed to developing comprehensive insights on the Licensed Consumer Products market. Prior experience includes leading product and brand strategies at TechStyleOS for JustFab and ShoeDazzle, and driving significant growth as part of the Jordan Brand team at Nike. Tasha holds an Executive MBA from UCLA Anderson School of Management and additional qualifications from Harvard Business School Online and Cornell University.