Mattel
Tasja Kirkwood is a seasoned professional with extensive experience in consumer insights and research within the media and toy industries. Currently serving as the Head of Global Consumer Insights at Mattel, Inc., Tasja leads a team that designs and executes research projects aimed at generating actionable insights grounded in consumer knowledge. Prior to this role, Tasja held positions at ViacomCBS as VP of Ad Sales Research and Insights, focusing on delivering insights that align with cultural trends, and at NBCUniversal as VOD/EST Research Manager, where detailed analytics supported business initiatives. Additionally, Tasja has experience as a Marketing Consultant, Affiliate Marketing Analyst, and AdWords Representative, contributing to a diverse skill set in marketing strategy and analysis. Tasja's educational background includes executive leadership training at Harvard Business School, a Master's in Communications from Howard University, and a Bachelor's in Advertising from San Jose State University.
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Mattel
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Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. They create innovative products and experiences that inspire, entertain and develop children through play. They engage consumers through their portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Their offerings include film and television content, gaming, music and live events. They operate in 35 locations and their products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.