Tasja Kirkwood

Tasja Kirkwood is a seasoned professional with extensive experience in consumer insights and research within the media and toy industries. Currently serving as the Head of Global Consumer Insights at Mattel, Inc., Tasja leads a team that designs and executes research projects aimed at generating actionable insights grounded in consumer knowledge. Prior to this role, Tasja held positions at ViacomCBS as VP of Ad Sales Research and Insights, focusing on delivering insights that align with cultural trends, and at NBCUniversal as VOD/EST Research Manager, where detailed analytics supported business initiatives. Additionally, Tasja has experience as a Marketing Consultant, Affiliate Marketing Analyst, and AdWords Representative, contributing to a diverse skill set in marketing strategy and analysis. Tasja's educational background includes executive leadership training at Harvard Business School, a Master's in Communications from Howard University, and a Bachelor's in Advertising from San Jose State University.