Thais Souza Silva

Thais Souza Silva is a Trade Marketing Analyst PL at Mattel, Inc. since July 2023, responsible for developing and implementing trade marketing campaigns and managing promotional actions at sales channels. Previously, Thais held positions as a Consumer Products Associate, overseeing the Publications and Books category in Licensing while managing budget tracking. Thais also gained experience as a marketing intern at Redibra, focusing on prospecting licensed partners and analyzing product performance, and at RetailApp, engaging in business development through qualified lead generation. Thais began the professional journey as a young apprentice at Ricardo Almeida, handling invoicing and stock inquiries. Thais is pursuing a Bachelor's degree in Advertising and Propaganda at Universidade São Judas Tadeu, with prior studies in Marketing at Centro Universitário FMU | FIAM-FAAM, following a high school diploma from Colégio da Polícia Militar.