Mattel163
Joyce S. is an experienced brand manager currently working at Mattel163 since June 2022, with a strong background in marketing and user engagement. Prior to this role, Joyce served as an Influencer Marketing Manager at 趣加游戏, successfully establishing a 24/7 streaming system for the game State of Survival and executing influencer marketing campaigns. Joyce has also worked at 字节跳动, focusing on user growth and building relationships with VIP users in the social media sector, while previous roles included social media coordination and marketing writing at getAbstract, and operational support at Sina Com Technology. Joyce holds a Bachelor's degree in Translation from Xi'an International Studies University, and has diverse experience in marketing research, campaign management, and international communication.
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Mattel163
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Mattel163 is a leading game studio creating highly engaging mobile games for a global audience. Founded in 2017 as a joint venture between the iconic toy company Mattel and the Chinese internet giant NetEase, Mattel163 employs over 200 talented people in offices across Los Angeles, Hangzhou and Shanghai. With more than 250 million downloads to date, Mattel163 is the name behind some of the highest-grossing and most engaging mobile games developed based on iconic toy IPs from Mattel as well as its own original IPs. Our current game portfolio includes UNO!™ Mobile, Phase 10: World Tour, Skip-Bo™ Mobile, and more to come very soon. Join us in connecting the world through play!