Irene de Waal

Irene de Waal is an experienced content manager and digital content specialist with a diverse background in food journalism, event coordination, and online content strategy. Currently serving as Content Manager for Allerhande at Matter Content Agency since December 2022, Irene oversees the creation of specials and guides for Albert Heijn, while previously managing various video formats and acting as Deputy Content Lead Online. Prior roles include Digital Content Manager at House of Italy, where Irene revamped the website and managed social media content, as well as positions at French Food Stories, Sanoma NL, and the Vrije Universiteit Amsterdam, focusing on content creation, event organization, and online communication. Irene holds a Master's degree in French language and literature from the University of Amsterdam and has also studied at Université Marc Bloch in Strasbourg.