JL

James Lees

Strategy Director at Matter Of Form

James Lees has a diverse and extensive work experience in the field of strategy and creative consulting. Their most recent role was as a Strategy Director at Matter of Form, where they began in March 2020. Prior to that, they co-founded and served as a Director at Group Think London, a community dedicated to developing strategists, from June 2016 onwards.

From June 2019 to March 2020, James worked as a Freelance Strategy Director, providing strategic expertise to various agencies and clients on projects including repositioning a production company and conducting UX research for a global finance company, among others.

Before going freelance, James was a Senior Creative Strategist at Sword & Stone from January 2015 to June 2019. In this role, they used their broad range of experience to provide creative strategy consulting services.

Prior to joining Sword & Stone, James worked as a Junior Strategist and Copywriter at Christian Barnett & Co. from January 2013 to December 2014. Their responsibilities included brand positioning, qualitative and quantitative research, competitor analysis, and writing creative copy.

James also gained relevant work experience as a Junior Creative at WCRS in October and November 2012, as well as a Copywriter on work experience at Nude Brand Creation in June 2012 and Designate in April 2012.

James Lees attended The University of Nottingham from 2009 to 2012, where they obtained a Bachelor of Arts (BA) degree in Creative and Professional Writing. Prior to that, from 2003 to 2009, they attended Bethany School in Goudhurst, Kent, where they completed their A-Levels in English Literature, Communication Studies, and Theatre Studies. Before their time at Bethany School, James attended Dulwich Preparatory School in Cranbrook, Kent, although no specific details about their studies during that time were provided.

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