Alba Soria

Alba Soria has a diverse work experience spanning different roles and industries. In 2014, they worked as a Junior Account Executive at Tecknosfera, where they managed social networks and created online strategies for Spanish brands. Alba then moved on to Ve Interactive in 2015, where they worked as a Publisher Support Analyst, planning, buying, and optimizing inventory deals for advertisers.

In 2017, they joined Amplifi UK as a Digital Account Executive, focusing on the Microsoft account and handling digital media planning, activation, and optimization. Alba then transitioned to ForwardPMX in 2018, starting as a Display Account Manager for the Nike account, coordinating media strategy and implementing new activation processes. Later, they rose to the position of Senior Account Manager, executing cross-channel strategies and providing search consultancy services for key clients.

In 2022, Alba joined Matutto, a relocation platform, as the Chief Marketing Officer and Founding Member. Their responsibilities include leading marketing efforts, creating communications, maximizing organic reach through SEO and partnerships, and overseeing product design.

Throughout their career, Alba has demonstrated expertise in digital marketing, client management, media activation, and strategy development.

Alba Soria completed their Bachelor's Degree in Advertising and Marketing Management from Lancaster University between 2013 and 2017. Prior to that, they obtained their Título de Bachillerato in Ciencias Sociales, económicas from Colegio Mirabal, where they studied from 2000 to 2013. Alba also holds several additional certifications, including the IPA Foundation Certificate from the Institute of Practitioners in Advertising (obtained in June 2018), and various Google Ads certifications such as Google Ads Display, Google Ads Search, Google Ads Shopping, and Google Ads Video (all obtained in October 2019). Alba has also completed the Campaign Manager Certification Exam from Google in July 2019. Additionally, Alba holds an Advanced English Certificate from Cambridge English Language Assessment, although the exact month and year of obtaining this certification are not provided.