Marketing and Brand Management

The Marketing and Brand Management team at Maurer & Wirtz is responsible for developing and executing strategic marketing initiatives to enhance the brand's presence in the competitive fragrance market. This includes managing product launches, overseeing brand positioning, conducting market research, and coordinating marketing campaigns tailored to specific regions, such as Russia. The team works collaboratively to ensure that the essence and heritage of the Maurer & Wirtz brands, including the iconic House of 4711 Cologne, are effectively communicated to consumers.