Maurice Lacroix is based in Saignelégier, located in the Jura region, an area noted for its watchmaking prowess. The past 40 years, the Swiss watchmaking company has produced watches reputed for their high perceived value and attention to details. In 2006, the Swiss watchmaking company designed and developed it first in-house movement and over successive years this has grown to 15 in-house Manufacture calibers. 
The company has won over a dozen major awards for its watches over the years, with industry panels recognizing its design, ingenious creativity and craftsmanship. Maurice Lacroix watches are distributed in 2’200 points of sale. 
It continues to grow, based on a winning formula of quality, reliability, ingenuity and determination, expressed through fresher and high perceived value designs backed by patented technologies. The company relentlessly seeks to deliver a new perspective on time to reward and accompany consumers in their quest of success. It is this “Passion for Progress” which is at the heart of the brand’s culture
On July 1, 2011, DKSH, a Swiss company based in Zurich and the leading Market Expansion Services provider in Asia, acquired a controlling stake in the Maurice Lacroix group. With 780 business locations and 30,320 employees, DKSH is present in 36 countries and generated net sales of 10.5 billion Swiss francs in 2016. 


Apparel & Fashion

Maurice Lacroix

Maurice Lacroix's headquarters in Saignelegier, Switzerland

Stéphane Waser

Christophe Robert-Nicoud

Marcel Gut

Julien Chatelain

Pierre Leibundgut

Stephane Gasiglia

Karolina Haczykowska-Fidrych

The Sales and Marketing team at Maurice Lacroix is responsible for driving both brand awareness and revenue growth through strategic marketing initiatives and sales operations. This involves digital and traditional marketing campaigns, public relations efforts, sales management, coordination across various markets, business development, partnerships, and events. The team collaborates globally to ensure the brand's values of quality, reliability, and ingenuity are effectively communicated and that sales targets are achieved across different regions.

Sales and Marketing

The Operations Team at Maurice Lacroix oversees the end-to-end processes of watch production, logistics, and customer care. From managing intricate watch assembly to ensuring efficient supply chain operations, the team ensures timely delivery and high-quality output. They also handle technical aspects within SAP, manage inventory, and coordinate after-sales service, all geared towards maintaining the company's reputation for reliability and precision.

Maurice Lacroix

Org chart

Teams

Sales and Marketing

Operations Team

Offices

Maurice Lacroix

Org chart

Teams

Sales and Marketing

Operations Team

Offices

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