Alexa Rico

Alexa Rico is an experienced Events Specialist currently working at Mavely and Later, focusing on the strategy, planning, and execution of events to enhance engagement and brand awareness. Previous experience includes serving as a Senior Marketing Coordinator at CityBase, Inc., where Alexa directed customer-facing events to drive sales growth for a B2B SaaS solution. Additional roles encompass account development at MuleSoft, overseeing operations at the Indiana University Recreational Sports Tennis Center, and providing support in marketing analytics and brand development at Fusion Threads Collective LLC. A graduate from the Indiana University Kelley School of Business with a Bachelor of Science in Marketing, Professional Sales, and Sustainable Business, Alexa brings a diverse skill set in event management, relationship building, and marketing strategies.