Lilian Itagiba Couto

Lilian Itagiba Couto is a seasoned professional with over two decades of experience in the digital, Fintech, advertising, and tech industries. As the Founder and Head Coach of Maverick Disruption since March 2019, Lilian has developed the Maverick Validation Method® to assist organizations in validating products and services before market launch. Previous roles include CXO and Co-Founder at virtuall, Product Design Coach at Desjardins, and Senior UX Designer at National Bank of Canada, where Lilian facilitated workshops, developed design strategies, and contributed to digital transformation initiatives. Lilian's extensive background also includes significant positions at Electric Gemini, Gamesys, and PokerStars, exhibiting expertise in UX design, Lean UX, and product development. Educational achievements encompass a Post-Graduate Certificate in Physical Theatre from Royal Holloway and various certifications in Scrum and dance, reflecting a diverse and creative skill set.