Matt LaRue

Matt LaRue has over 20 years of work experience in the automotive industry, with a focus on sales and account management. Matt is currently a Strategic Account Executive at MAX Digital, a Chicago-based SAAS company that provides software and mobile applications for the automotive industry. In this role, they work with auto dealers to increase gross profits and sell more cars through digital retailing. Prior to this, Matt was a Regional Account Executive at MAX Digital, where they worked closely with decision makers at automotive retail groups.

Before joining MAX Digital, Matt was a Regional Sales Manager at Dealer-FX Group, Inc, where they were responsible for driving sales of the Dealer-FX software and building strong relationships with FCA BC Leads, Dealer Principles, and General Managers.

Matt also has experience as a Buyer at CarMax, where they managed the purchase of $8-$10 million worth of vehicles annually and oversaw wholesale operations at the Irvine location.

Earlier in their career, Matt worked as a Project Manager at Siva, a start-up POS company, and as an Application Specialist at Hospitality Solutions International, where they installed and organized new POS computer systems and provided training on HSI software.

Overall, Matt LaRue has a strong background in sales, account management, and automotive software solutions.

Matt LaRue attended Elgin Community College from 1994 to 1996, where they earned an Associate degree in General studies. After that, from 1996 to 1998, they went on to study at North Central College, where they obtained a Bachelor of Arts degree in Business Management.