Sushmitharajh Rajendran

SushmithaRajh Rajendran currently serves as Digital Marketing Manager at Max Fashion India since February 2020, previously holding roles in business strategy and analysis at Merkle Sokrati from September 2017 to January 2020. Throughout this tenure, SushmithaRajh has developed and implemented strategic marketing plans, led business reviews with clients, and conducted thorough performance analyses. Prior experience includes work as an Engineer Trainee at Cognizant. SushmithaRajh holds a Bachelor of Engineering in Electronics and Communication Engineering from Dr. NGP Institute of Technology, earned between 2012 and 2016. Expertise encompasses digital marketing across various channels, client retention strategies, and leveraging analytics to drive performance improvements.