AF

Alice Fagandini

Head Of Digital Martech at Max Mara Fashion Group S.r.l

Alice Fagandini has a diverse work experience. In 2012, they started their career at JT International as an Innovation & TME Associate, working there until 2015. Following this, they joined Webranking in 2015 as the Digital Analytics Team Coordinator, where they stayed until 2019. In 2019, Alice joined Max Mara Fashion Group and took on various roles. Alice first served as the CRM Manager for MAX&Co. e Pennyblack from December 2019 to November 2020. Later, they became the Head of Analytics and Data Visualization, a role they held until January 2023. Currently, they are the Head of Data Viz and Search at Max Mara Fashion Group.

Alice Fagandini obtained a Master of Science (MS) in Business Statistics from Alma Mater Studiorum – Università di Bologna from 2010 to 2012. Prior to that, they earned a Bachelor's degree in Business/Managerial Economics from Università degli Studi di Modena e Reggio Emilia from 2007 to 2010. In 2018, they obtained a certification in Google Analytics from Google.

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Previous companies

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Timeline

  • Head Of Digital Martech

    January, 2023 - present

  • CRM Manager Max&co. E Pennyblack

    December, 2019

  • Head Of Analytics And Data Visualization

    March, 2019

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